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The diagnosis of the FMCG industry reveals that it has attributes that can’t cope up without machine learning and predictive analytics in the future. Be it large number of sources of data that influence trends or huge volume of day-to-day transactions , traditional analytics will fail to do justice to this huge potential and hence machine learning would be best suited for this kind of analysis.

The diagnosis of the FMCG industry reveals that it has attributes that can’t cope up without machine learning and predictive analytics in the future. Be it large number of sources of data that influence trends or huge volume of day-to-day transactions , traditional analytics will fail to do justice to this huge potential and hence machine learning would be best suited for this kind of analysis.